My Process

Contributor Approach

1 | Discover & define

Every project begins with understanding the problem through user interviews, stakeholder engagement, and exploring business opportunities. I emphasize collaboration within cross-functional teams from the start, to foster trust, engagement, and diverse thinking for stronger, more robust, outcomes.

2 | Ideate & validate

With a clear definition of user needs and business goals, I recommend generating a wide range of concepts through collaborative methods. Concepts are then validated with users and iterated on until the team and stakeholders are confident in the solution.

3 | Measure & iterate

Throughout development and beyond, we collect feedback through usability testing, surveys, and performance metrics. This enables us to identify areas for improvement and refine the experience with incremental changes or new features, driving user engagement and conversion. Launch is just the beginning.

4/ It works

  1. VA + Oddball | Combined usability research with post-launch SEO improvements, to drive sustained month-over-month growth, positioning our product in the top five tools on VA.gov within the first year.

  2. Rocket Homes | Multiple products and features driven by myself, and my team's user research averaged 2-3x higher conversion rates.

  3. Capital One | Incorporated user-requested educational materials into our home equity application, achieving a 10% increase in application completions.

  4. Walgreens | Redesigned the BOGO experience based on user interviews, reducing customer complaint calls by 30%.

Leadership Approach

1 | Company level
Vision & persuasion

Collaboration means more than presenting a plan. It’s about aligning stakeholders around a shared vision. I craft a vision based on user feedback, analytics, and business goals, while staying open to diverse feedback. This balance builds trust and drives inclusive, high-impact outcomes.

2 | Team level
Community & empowerment

Great teams are built on trust. I foster a sense of community that encourages collaboration and growth. By empowering teams to shape processes and take smart risks, we can create a space where they can achieve stronger outputs and develop a sense of ownership.

3 | Individual level
Growth & empathy

Strong teams start with strong individuals. I lead with empathy and active listening, tailoring my approach to each person’s needs. By actively listening, empathizing, and taking appropriate actions, I cultivate trust and facilitate the individual growth of my employees.

4 | It works
Rocket Homes successes

  1. Successfully expanded team from 2 to 5 employees, with a sustainable growth plan projecting 13 team members.

  2. Implemented team-led processes that resulted in increased buy-in, reduced onboarding time, and improved task efficiency.

  3. Introduced a mentorship program to build employee trust and enhance work quality.

  4. Maintained low turnover (1 employee in 3 years), reflecting a high level of employee satisfaction as measured through surveys.

  5. Earned multiple company award nominations for leadership, reflecting strong peer and team recognition.