Hello, I’m Janelle!
Ten+ year career leading design, research, and strategy to build products from concept to launch.
Veteran Claim Support Search Tool
Improved the Veteran experience by creating a tool that empowers them to easily find and connect with local individuals to support with claims.
Launched 6 months earlier than projected
Became a top 5 tool on VA.gov in 1 year
Created new Veteran persona
Property Report
Created a product for homeowners to track the value of their home and housing market conditions.
Acquired more accurate data vendor
Improved engagement by 33%
B2B Audience Strategy
Interviewed B2B partners to understand their workflows related to mortgages to define personas and jobs to be done. Research drove roadmaps, priorities, and new features.
Consolidated redundant product offerings
Improved partner satisfaction
Improved sales and technology strategy
Home Equity Process & Application
Evaluated existing home equity workflow through several rounds of employee and consumer research. Led to depreciating in-branch services, and creating an online self-service application tool.
Improved application conversion by 3x
Won McKinsey & Co award for usability
Streamlined in-branch employee workflow